LES-C^3

Mobile devices and home theaters have shifted the paradigm of the cinematic production industry. Movie theaters are no longer the go-to destination for screen entertainment as movie are now accessible on the Internet, at home, and even on cellphones. Amateur level production such as short films, vlogs, streaming have gained popularity on new platforms such as YouTube.

Comparatively to the evolution in the cinematic industry, the building industry is seeking new ways of urban living and community engagement. The project aims to re-examine the value of a movie theater and this design proposes a live-work environment for content creators. The housing component target Internet personalities, film industry workers who need temporary housing in New York that’s more personal and more cost efficient than a hotel, where they also have easy access to their peers and production space. 

The building mixes residential units and film shooting and editing space, allowing content creators to mingle with each other within the building, while having access to all the essential spaces needed for creation.

Not only can one have their modular living space, they also have direct access to all the  public “work” spaces. With two realms interwoven with each other, switching from one two another is as simple as opening a door. 

A cross-level open lobby/atrium space provides opportunities for residents to engage and collaborate with each other without intruding their private space. A film screening room gives the unique existing facade a different purpose. The signature “sunshine” sign is revealed in its mirrored form when the curtain raises. 

This project is much more than a simple re-purpose of the existing building. Rather, a deeper examination of the history it carries and the future of screenplay industry. The content creation hub proposal is a direct solution both financially and culturally as it adapts the new lifestyle and technology of its time.